Findings and conventions

When developing the BrainStore toolset we built on findings of over 20 years in innovation and change work. At certain points - for simplicity reasons - we had to make decisions regarding the conventions. This means: we defined parameters to ensure the logic.

Curiosity has been our main driver in our quest for simple, scalable and replicable tools.

The following pages contain information that will make it easier for you to understand the "whys" behind the "whats" and "hows" in the tutorials.

  • Our development is driven by BrainStore's purpose
  • Tool development is subject to BrainStore's Code of Conduct
  • The tools are aligned to the DNA of Innovation
  • The Idea Machine Tools are based on the Idea Machine process
  • In software programming, we orient ourselves on development principles from the agile community

BrainStore's Purpose and Code of Conduct

The DNA of Innovation

Innovation is often reduced to brainstormings. And brainstormings often don’t work. The BrainStore team has deciphered the DNA of innovation and identified 34 building blocks in six categories.

BrainStore's "Get. It. Done"-Mindset

Swiss precision and great chaos in an harmonious blend. Welcome to the BrainStore "Get. It. Done." mindset.

Markdown - A simple language for design support

Development prerequisites

Conventions you need to know

The Pay-What-You-Wish-Principle

BrainStore Corporate Design

All tools try to integrate BrainStore's design world.